Alexie O'Brien. Founder + Director
My philosophy about leadership is simple. Be a teacher. Guide and empower a learning journey.
Though I started my working life as a Chartered tax accountant, I found myself inextricably drawn to purpose led businesses as my career progressed. Business that made a difference in the lives of their customers and their employees.
While my time in private practice was relatively short, my background in finance, numbers and how they tell the story of business has stayed with me. Without numbers, whether they are revenue, conversion, profits, digital marketing stats, you don't know whether you are winning the game of business. However, my passion lies in empowering people to grow and transform themselves and as a result then, those around them.
I consider myself privileged to have had a once in a lifetime opportunity to join the global phenomon lululemon in the early days, pre-IPO. The journey of the success of lululemon was transformative, to say the least. It not only impacted my career direction, my leadership journey, but also my personal life and I dare say that of our five children.
Setting a vision for all areas of my life, understanding my values and drivers and applying strategies for candour in communication, and compassion have allowed me to live a life I love. And go on to empower, guide, train and speak to hundreds of leaders over the years.
I am truly facinated by the cross-roads the business world is at today with the accelertation of AI to help leaders and businesses do things better, faster, cheaper and I dare say more creatively. While we don't have it all figured out yet, I am confident that AI is here to stay and leaders getting onto the basketball court to figure it out, with our divine humanness is crucial.
Looking forward to touching base
x

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The Hokey Pokey!
So I did a thing a few years back...a Tedx talk. This was a formula that came to me - when thinking about success and happiness. Check it out and let me know what you think.
Let’s get started
Embarking on a journey of growth and innovation requires not just vision but action. If you're ready to elevate your leadership skills, transform your business strategies, or harness the power of AI, you've come to the right place.
Whether you're interested in engaging, hands-on leadership workshops, seeking inspiration and knowledge at a dynamic conference, looking for personalized business coaching, or in need of cutting-edge AI consulting, I'm here to guide you through. Together, we can unlock the potential within your team, refine your business model, and explore creative solutions that drive success.
Don't miss the opportunity to lead with impact and innovate with confidence. Connect with me today, and let's craft the future of your business together.
Whether you're interested in engaging, hands-on leadership workshops, seeking inspiration and knowledge at a dynamic conference, looking for personalized business coaching, or in need of cutting-edge AI consulting, I'm here to guide you through. Together, we can unlock the potential within your team, refine your business model, and explore creative solutions that drive success.
Don't miss the opportunity to lead with impact and innovate with confidence. Connect with me today, and let's craft the future of your business together.